Appalachia Group announces the trademarks for UnifiedDealer and UnifiedLender
Pittsburgh, PA (April 16, 2015) – Appalachia Group, a leader in automotive and financial digital retailing, today announced its trademarks for UnifiedDealer and UnifiedLender. This is the latest addition to the Appalachia Group suite of solutions for the automotive and financial services industries.
“Under the UnifiedUX suite of solutions, Appalachia Group delivers captivating experiences tailored to in-market car buyers and financial consumers,” said Jason Berger, Managing Director of Appalachia Group. “Our suite of solutions help car dealership and financial institutions establish deeper, more meaningful relationships, with in-market shoppers and build brand loyalty.”
UnifiedDealer and UnifiedLender provide a seamless platform to manage all aspects of the car buying and asset-backed lending process. The UnifiedUX platform creates a tailored experience for each customer segment, boosts conversion, builds customer loyalty, and enhances brand value. Our suite of solutions is the most robust sales and marketing platform for the financial services industry, empowering consumers with the tools to make a more informed product selection. Financial institutions utilize our innovative solutions to enhance the digital and provide consumers with the tools to self-educate and make more informed buying decisions. In-market consumers receive a consistent digital sales experience with interactive tools, tailored marketing communications, and a guided sales experience.
Appalachia Group’s UnifiedUX suite consists of value-added tools designed to operate as independent components or a seamless unified experience. The UnifiedUX suite provides an interactive experience that enhances the customer experience at all points of the consumer decision journey.
About Appalachia Group
For over a decade, Appalachia Group has been providing automotive dealers and financial institutions with innovative solutions to engage, captivate, and convert digital traffic into high-quality leads. Over 150 automotive and financial institutions have relied on Appalachia Group marketing solutions to drive in-market consumers to their products. The company is headquartered in Pittsburgh, Pennsylvania.