Appalachia Group Announces their Latest Lead Generation Platform for Automotive and Financial Institutions
Pittsburgh, Pa (Friday, June 20, 2014) At the beginning of next quarter automotive and consumer lending clients will have access to the HP2Lead platform that empowers financial institution and special finance automotive dealers with tools to provide more engaging experiences to their target audience. A streamlined application process and enhanced interactive financial calculators are both significant upgrades in this new version of our dealer management and lender management software solutions.
A Simplified User Interface
When you first log in to HP2Lead v2.13 you will immediate see the updated interface and simplified administrator access. “We worked with our existing clients to develop a more intuitive interface” says Jason Berger, Managing Director of Appalachia Group. They enhancements in this new version include:
- A consistent user experience across the entire platform
- Improved navigation for easier access to the tools you use most.
- Enhanced reports and dashboards.
- “Commonly used reports’ that provides details on consumer engagement with calculators and web forms.
- Faster loads speeds and compatibility with Safari.
Clients can access the admin panel using the same login page and credentials as previous versions. Feel free to contact your relationship manager for a quick demo of the new features or simply log in and explore on your own.
About Appalachia Group
For over a decade, Appalachia Group has been providing automotive dealers and financial institutions with innovative solutions to engage, captivate, and convert digital traffic into high quality leads. Over 100 automotive and financial institutions have relied on Appalachia Group marketing solutions to drive in-market consumers to their products. The company is headquartered in Pittsburgh, Pennsylvania.